Marla Johns, of Crossroads Consulting 360, first approached us with the brilliant, relevant and necessary idea of collaborating her work of crisis counselling with that of a police officer. Enthusiastically, she already had a name and a rough draft logo to accompany her idea. E. Sierra Media assisted by taking a strong, existing foundation and simply building upwards from there.
As stated above, Marla had a clear vision of what she wanted for the logo. Going off the logo she gave us, we came up with several different versions that simply looked like a polished version of Logo 0.
The team at E. Sierra Media felt that Logo 0 had a clunky essence to it and a bit too much going on. Keeping some aspects of her first logo we finalized on the logo below!