Initial Consultation

Marla Johns, of Crossroads Consulting 360, first approached us with the brilliant, relevant and necessary idea of collaborating her work of crisis counselling with that of a police officer. Enthusiastically, she already had a name and a rough draft logo to accompany her idea. E. Sierra Media assisted by taking a strong, existing foundation and simply building upwards from there.

Logo O

crossroads consulting 360 logo 0

Logo Redesign

crossroads consulting 360 craft logo 3
crossroads consulting 360 logo draft 1
crossroads consulting draft logo 2

The First Building Block - Redesigning the Logo

As stated above, Marla had a clear vision of what she wanted for the logo. Going off the logo she gave us, we came up with several different versions that simply looked like a polished version of Logo 0.

The team at E. Sierra Media felt that Logo 0 had a clunky essence to it and a bit too much going on. Keeping some aspects of her first logo we finalized on the logo below!

Logo 0

The First Building Block -
Redesigning the Logo

As stated above, Marla had a clear vision of what she wanted for the logo. Going off the logo she gave us, we came up with several differing versions that simply looked like a polished version of Logo 0.

The team at E. Sierra Media felt that Logo 0 had a clunky essence to it and a bit too much going on. Keeping some aspects of her first logo we finalized on the logo below!

crossroads consulting 360 logo 0

Logo Redesigns

crossroads consulting 360 logo draft 1
crossroads consulting draft logo 2
crossroads consulting 360 craft logo 3