A brand’s primary identifier is the logo. For a company to have a more well-rounded identity, there has to be more recognizable elements that are associated with the overall brand. In situations similar to Nonstop Auto, when a company reaches out with a logo they already have and love, we know as a team that we will still have some work. We can give the existing logo personality, intention, and a refreshing face.
There is a playful but professional tone to all of the assets and media we’ve created for Nonstop Auto. We made sure to reflect Edgar’s personality onto the identity of his company’s brand since his work relies on person-to-person interaction. Additionally, we made sure the branding shined bright and noticeably through the use of consistent color palettes and fonts that were eye-catching.